As an e-commerce business owner, you’ve probably encountered the term customer acquisition. This is your greatest challenge, attracting new customers and, of course, retaining existing customers. A well-managed email list strategy is a fantastic way to effectively market your business with one of the lowest customer acquisition costs.
We’re going the explore how you can grow your ecommerce store using the power of direct communication. I’ll be giving you all the tips you need to build an email list on Shopify and other e-commerce platforms.
Benefits of Building an Email List for an E-Commerce Store
In order to maximize traffic to your online store, you need to utilize multiple advertising and promotional platforms. This can become expensive, especially if you’re bidding against big players for PPC advertising. It’s a good idea to cast your net wider by employing as many marketing strategies as you can.
How Effective Is Email Marketing?
In a recent small business email marketing survey, 79% of the participants regarded it as very important. About 60% of business owners felt that their email strategy was effective. From this, we can conclude that having the best email list-building strategy can be a valuable asset for your Shopify store.
Why You Need To Try Email Marketing For Online Store?
Building an email list is a wonderfully cost-effective method of promoting and growing your business. These are some of the great benefits you can expect from an effective email marketing campaign:
- You have complete control: You decide who receives your email and what content they see.
- Low Cost: Growing your email list does not need to cost anything and you won’t be spending much (if anything) to manage the list and send emails.
- Return Visitors: By regularly connecting with your customers, they remain aware of your store. This is one of the best methods of encouraging them to return, especially if you engage with them on relevant topics and products they may be interested in.
- Notify your customers of sales: Email communication is very effective when promoting sales and your customers appreciate being the first to know about great bargains that you’re offering.
- New product promotions: Use your email list to generate interest in new products as you launch them.
- Personalized discounts: Receiving a discount voucher in their inbox makes your customer feel valued and encourages them to return to your store.
5 Great Ways to Grow Your Email List
Right, now that you’re ready to start growing your marketing strategy, it’s time to take a look at the best ways to grow your email list.
1. Opt-in Form Pop-ups
Create a form encouraging customers to provide their email address. Make them aware of the benefits. Including text like “Be the first to hear about special offers and sales” or “Receive special loyalty discounts by joining our email club” will provide an incentive to sign up.
2. Offer Incentives
Everyone likes free gifts and special discounts. This is a wonderful way to encourage people to sign up for email notifications. By offering a discount coupon for their next purchase or a promotional gift, your customers will be delighted to join your email list.
3. Referral Programs
You can offer incentives for your customers to refer a friend or relative by offering free gifts or discounts. Using the right technique is important. A phrase like “Share the joy of our shopping experience with friends and family” creates a feel-good experience for the customer.
4. Blog Posts
Blogging is incredibly effective for generating interest in your store. By posting engaging articles that your customers will find interesting, you gain their trust and enthusiasm for your brand. At the end of the article, provide a call to action that encourages them to provide an email address to get regular updates and exciting news about products and topics of interest.
5. Offline List Building
There are several ways to grow your email list outside of the web. Texting is a common technique of asking people to provide an email address to receive news and offers. You can also use public speaking events to invite people to join your email list.
Old-fashioned techniques like pamphlets and business cards may seem like an extremely low-tech outdated marketing strategy. However, with the right distribution and catchy wording, these can still be very effective.
Conclusion
An email list for your Shopify store is a fantastic way to provide personalized marketing that will appeal directly to your customers. It is one of the most cost-effective marketing strategies that really works if you keep your emails relevant and exciting.
Use the best techniques to grow your email list by encouraging customers to sign up for newsletters and up-to-date notifications about sales, discounts, and new products.
To keep your email list relevant, you need to invite people who are actually interested in the products you sell. Pop-ups on your website are an obvious way to connect with existing customers. Promotions at events and blog articles that relate to your products are another great way to grow your email list with people who actually want to know more about what you offer.
Email List Building FAQ
Q: Should I buy an email list?
A: Generally, buying email lists is not a good idea. We’ve all received spam emails from random companies that we no nothing about, nor do we have any interest in what they are selling. Typically, these emails are deleted immediately, and the sender’s address usually gets marked as spam. It is important to grow your email list with people who are genuinely interested in receiving newsletters or notifications.
A generic email list will not necessarily be relevant to your target demographic. Essentially, you won’t be reaching the right people with a bought email list.
Q: What’s the fastest way to build my email list?
A: Advertising your email campaign will reach the most people and encourage them to join your list. Offering incentives like gifts and discounts is one of the best ways to attract subscribers and get them to join fast.
Q: What is the average email list size for an online store?
A: The size of an email list for an online store will vary greatly depending on the size of the store and what products you sell.
To determine the best size for your email list, you need to do some research. Approximately 50% of people are interested in promotional emails. However, the open rate varies for different types of products and conversions are typically around 0.1% to .025%.
By observing how many emails are opened, your click-through rate, and your conversions, you can decide whether to cut or grow your email list.
Q: How can I make money with an email list?
A: As an e-commerce business owner, your primary objective is to make money through sales. Your email list helps you increase your sales potential.
There are other ways to make money from an email list. Affiliate marketers earn commission by referring customers to online stores. Many affiliates use an email list to reach potential customers. People also make money through email sponsorships and advertising. You can contact companies offering advertising and promotions using your email list.