How to Create a Winning Digital Marketing Strategy for Shopify Store

Online stores are taking over the retail market with the ferocity of a hungry bear and Shopify is at the forefront of this trend. As an ambitious e-commerce entrepreneur, you’re probably aware that competition in this field is enormous.

In order to reach your goals, you need to use every digital marketing tool at your disposal. This leads us to the million-dollar question: What is digital marketing for Shopify and how do I formulate the best strategy for my e-commerce store?

Time to find some answers.

Know The Types of Sources Driving Traffic to Shopify Store

A successful digital marketing strategy is all about getting people to visit your site. If you follow these easy tips, you should be in the winning seat in the race to get more site visitors. More visitors mean a greater chance of increasing your sales.

1. Direct Traffic

The term direct traffic refers to users who access your site directly, by typing the URL instead of following links or using a search engine. If you think of a brand like Amazon, you will probably head directly to the site by simply typing amazon.com.

Okay, no online store has the type of brand recognition like Amazon. As a small business online store, you need to be innovative if you want people to head directly to your site before thinking about the competition.

There are three main reasons why access a site directly:

• Returning visitors who already know the site
• People who have heard of your site by word of mouth
• Offline campaigns that have created brand awareness.

Here are a few tips on how to increase direct traffic to your Shopify store:

• Use a simple domain name that is easy to remember. Using your brand as the URL works well, and dot-com sites usually work the best as most of us are familiar with the format.
• Print business cards with your website address displayed prominently and never miss an opportunity to hand out these cards.
• Take part in industry events and use an eye-catching banner displaying your website address.
• Find ways to display your website URL publicly, like sponsoring an event, organization, or local sports team.

2. Search Traffic

Obtaining organic traffic involves getting people onto your site when they search the internet using engines like Google, Yahoo, and Edge. Here, you have two options:

• Paid Search: Using pay-per-click (PPC) advertising, like Google Ads is highly effective and need not be too expensive as you only pay when people click through to your site.
• SEO: Search engine optimization takes time and effort but costs nothing if you do it yourself. This means you have to understand how SEO works. Research keywords and how to use them effectively. This will get your site recognized by search engines and improve your Page Score. Regularly update your site with new information. A blog is one of the best ways to add relevant content and improve your organic traffic.

3. Email Marketing Traffic

Building a mailing list and sending regular informative newsletters with links to your site is very important. Not only it helps generate sales when sending promotional mail, but also a good way to build brand awareness.

4. Referral Traffic

Getting links to your website from other sites increases traffic and improves your SEO ranking from backlinks. Now here you can try to get referral traffic by encouraging people to share links to your page.

Easy tips on how to increase referral traffic to your Shopify Store:

• Guest Blogging: Offer to write articles for blog sites. Include links to your site in the article.
• Online Reviews: Sites like Yelp and Google Reviews will include links to your site in their reviews.
• Partner Sites: Form mutually beneficial partnerships with similar non-competing websites by sharing links.
• Media Exposure: Press releases or being mentioned in online magazines and newspapers with a link to your site.

5. Social Traffic

Social Traffic is driven from the social media platform like Facebook, Youtube, Instagram, reddit, Pinterest and etc. Posting links on your social media pages and encouraging influencers to do the same.

Tips on How to Get Your Shopify Noticed

As a digital marketer, our main mission should be obtaining traffic and increasing market share of the products or brand. To make it more precise, it should be improve paid traffic, organic traffic, direct traffic, social traffic and email traffic and get more sales.  Here are some great tips to promote your Shopify store:

1. On-page SEO and Blogging

Focus on keywords that people use when searching for your products or brand and use these throughout your site. Posting regular blog articles keeps your site updated and gets additional clicks which improve your Page Score.

2. Loyalty Program

Encourage people to return to your store by offering them special deals, like discount vouchers for their next purchase or a free gift after a certain amount of purchases.

3. Increase Reviews on Product Pages

Getting people who bought your products to write review helps improve trusty in your products, your brand and your store. This is a helpful tool to get a higher conversation rate. In the other way, it actually do good to seo as well, according to the Google March 2022 product reviews update 

4. Price Strategy

While you want to maximize your profits, you also want to be competitive in the market. If you establish a reputation for offering great products at the best prices, your price strategy will encourage return visits.

5. Affiliate Program

Create an affiliate program by offering a commission for the influencers is a helpful method to promote your products and brand. The traffic directed to your site from other people’s blog articles, social media pages, and emails is pretty high quality and will has a high conversation rate with lower marketing cost. So please do set up an affiliate program for your Shopify Store, and invite others to join.

6. Social Media Marketing

Make use of as many social media platforms to promote your site, brand, and products. Apart from the obvious social media sites like Facebook, Twitter, TikTok, and Instagram, also use Reddit and niche platforms that relate to your industry. User-generated content is a great way to keep people interested in your brand.

7. Email Marketing

Build a comprehensive email list. Send people notifications of new product launches, sales, and discounts. A monthly newsletter to your customers will keep your brand in their minds and encourage them to return to your store.

8. Network with Influencers

Find influencers who are a great fit for your brand. They will promote your online store to your target demographic.

9. Online Advertising

Investing in advertising offers great returns. Search engines and social media platforms offer many innovative and inexpensive options for paid advertising campaigns.

10. Offline Advertising

Displaying your website on vehicles creates a free moving billboard to promote your store. You can also use business cards, pamphlets, exhibitions, and promotions at events to draw attention to your brand offline.

11. Observe the Competition

Check what competing stores are doing. Visit their sites and social media pages to see how they are implementing their online marketing strategy.

Conclusion

The best marketing strategy for a Shopify store takes a concerted effort but the rewards are worth it. We’ve looked at some amazing ways that you can get ahead of the competition and attract more customers.

Here’s a quick overview of what you should be doing:

• Make sure that your website is optimized for SEO
• Use social media content and advertising
• Get your brand mentioned on review sites
• Encourage influencers and affiliates to promote your Shopify store
• Get your URL recognized by displaying it at every given opportunity
• Create a loyalty program
• Make use of email marketing
• Formulate a competitive pricing strategy

Follow these tips, and you’re bound to be successful in promoting your Shopify store.

Digital Marketing Strategy for Shopify Store – FAQ

Q: What is the best marketing strategy?

A: Each Shopify store should develop a unique strategy that is market specific. Generally, SEO is the best starting point for any marketing strategy for an online store.

Q: How much does Shopify store marketing cost?

A: There is no one-size-fits-all marketing cost for a Shopify store. It will depend on the product and price point. Start out with a budget of around $1,000 and test the campaign to see what conversions you’re getting from your ad spend.

Q: Does Shopify help with marketing?

A: Shopify offers a lot of help with marketing. These include tutorials on marketing tips on Shopify Learn, Customized Shopify themes, built-in SEO optimization, and campaign tracking to mention only a few. There are also a bunch of Shopify apps available to help drive traffic.