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Apparel&Fashion Online Shopping Statistics 2022

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apparel shopping Statistics

The global pandemic has changed customers’ shopping behaviors. People are getting used to buying stuff online more than before. But how about the apparel industry? What’s the latest clothing revenue and the user behavior statistics? Now find out the answers below.

Top Apparel E-commerce Statistics

Before diving into the complete list of the apparel stats, take a look at 2022’s top statistics you should never miss out:

  1. 21.2% of the global apparel market revenue comes from US
  2. Nearly 49% of U.S. fashion websites’ visitors are under the age of 30
  3. 47% of the US Adults spend less on clothing due to the high inflation rate in 2022
  4. 52% of all returns in fashion products are due to the size
  5. Over 20% of the US online shoppers used resale websites or intend to use them
  6. The virtual fashion market is estimated to worth more than $50 billion by 2030

Apparel Revenue&Market Size Statistics

The revenue of the global apparel market reached 1.5 trillion U.S. dollars in 2021

Statista data shows that the apparel market has a very positive growth worldwide in the recent years. In 2021, the clothing market revenue achieved nearly 1.5 trillion dollars, and in 2026, it’s predicted that the global apparel market value would reach 2 trillion dollars.

Nearly 21.2% of the global apparel market revenue comes from US

The United States is the largest apparel market in the world. It valued at approximately 318 billion U.S. dollars in 2021, which accounted for nearly 21.2% of the revenue in the global apparel market. Nike is one of the most popular apparel brands worldwide. In 2021, Nike’s U.S. revenue amounted to about 17.36 billion U.S. dollars.(Statista)

The US has a growth rate for retail apparel e-commerce revenue at 14%

Nowadays, more and more customers are shopping online and e-commerce has seen significant growth over the years. In 2021, the U.S. has seen online retail apparel grow by 14%. And almost 38% of the total apparel retail sales were generated online in the United States.

But you may see an online fashion sale drop in the whole e-commerce market in the U.S. over the next few years. In 2021, the Fashion e-commerce accounts for about 23.51% of total online retail sales, while the estimates fashion sales would be just around 22.23% in 2025.(Statista)

Over 10% of all the apparel and clothing sold in the US are from Amazon

According to the report estimates as of March 2021, Amazon held nearly 11.5 percent of the apparel market share in USA.

As for the online apparel sales, this e-commerce giant accounted for around 34.5%, which made up a pretty high proportion.(Statista)

In 2021, Women’s Apparel worldwide had an annual revenue of 803.03 billion U.S. dollars

In global, the market for Women’s Apparel is growing. From 2020 to 2021, the revenue in the Women’s Apparel segment grew from 723.54 to 803.03 billion U.S. dollars. The market shares of Women Trousers accounted for 124.3 billion U.S. dollars, which is 15.48% of the total Women’s Apparel revenue.(Statista)

47% of the US Adults spend less on clothing due to the high inflation rate in 2022

Bloomberg shows that the US Inflation accelerates to 9.1% in Jul, 2022, reflecting higher gasoline, shelter and food costs. Rising prices have US adults lowering their costs in other inessentials including clothing.

According to the CivicScience, 47% of the US customers are reducing the spending on apparel due to general rising prices.

Inditex(Zara) is the leading apparel manufacturer with revenues of 31.01 billion U.S. dollars

Here’s a list of the top 10 apparel retailers and manufacturers worldwide in 2021.(Statista)

major apparel manufacturers

Clothing Business Statistics

Shein had 32.0 million US downloads in 2021

Shein, the Chinese online fast fashion retailer, had 32.0 million US downloads in 2021 and has a growth rate at 68%. It ranked top NO. 2 most downloads shopping app in US, only 7 million of less downloads than the well-known Amazon App. More remarkable is Shein made up 28% of the country’s fast-fashion market!(Statista)

The abandonment rates in the fashion sector is 87.79%

The report shows that almost 88% of the customers would abandon their carts in fashion products in 2022, which is a pretty large proportion

However, from 2020 – 2022, we saw abandonment rates drop in the fashion sector. In 2022, the fashion abandonment rates have continued to decrease by about o.79% from the previous year.(salecycle)

63% of shoppers abandoned shopping carts due to the cost of shipping

In the United States, the most common reason why digital shoppers abandon their carts is “the shipping cost is too much”. 46% customers would stop paying the orders because the Discount code doesn’t work, and 36% of them would abandon shopping carts as the orders take too long to ship.(Statista)

Clothing has an average Ecommerce return rate of 12.2% in 2021

As shoppers buy more online during the pandemic, the return rate has also increased significantly. According to the survey results, 12% of the apparel would return to the retailers, causing billions of loss to the companies.(CNBC)

52% of all returns in fashion products are due to the size

Size is the top 1 reason for shoppers return their new online-bought clothing products. 30% of the online orders would be returned to the retailers because of the size are too small. And 22% of the return reasons would be the apparels are too large.(Shopify)

The Fashion and apparel Ads Statistics

The average Click through rate (CTR) of Fashion and apparel ads is 6.27%, which means that 6.27 out of every 100 people who see your ad would click it.

The Apparel and fashion industry has a $2.66 cost per click (CPC) for a search ad in 2022.

The average conversion rate in search ads for Apparel/Fashion is at 2.06%. Around 2 out of every 100 Apparel shoppers who click your ad go on to “convert”. (Wordstream)

Apparel/Fashion Customer Insights

Online Fashion shoppers saw an average of 26 pages per buying session

Statista data indicates that online clothing and fashion buyers would visit 26 pages before they buy one product on average. Customer are more often to compare and add multiple items to the cart before they pay for the products.

Women visitors to fashion retail websites made up an almost 65 percent share

In the United States, women are more likely to visit the ecommerce fashion websites than men. 65% of fashion website visitors are women and 35% are men.

Nearly 49% of U.S. fashion websites’ visitors are under the age of 30

In the US, 1990s prefer to shop fashion products online then the older ones. 31% of the users who visited fashion websites are aged 25 to 30 and visitors between 18 and 24 years old accounted for around 17.8%. There are only 8.2 percent of the fashion websites’ visitors were 65 years and older.

Globally, online customers spend the most on Luxury apparel per visit on average

According to the Statista report, worldwide online shoppers spend the most money apparel per visit on average. The average on Luxury apparel is 3.12 U.S. dollars per visit, followed by active apparel at 2.65 dollars.

27% of shoppers worldwide used online reviews and ratings before they purchase the products

Product Reviews are more and more important for ecommerce store. It has been confirmed that the detailed reviews will help improve seo ranking. Globally, 27% of the online customers used online reviews and ratings regularly to help with fashion purchase decisions. (statista)

Over a half of the apparel shoppers would be likely to participate in the loyalty program

According to the Yotpo report, 66.2% of the US apparel customers would support for reward programs in 2022. In UK and Australia, 55.4% and 52.8% of the shoppers would be likely to participate in the apparel/fashion loyalty programs.

Over 20% of the US online shoppers used resale websites or intend to use them

According to the Statista survey, about 15% of the online users had used online resale websites such as Poshmark or thredUP in 2021. And 6% of the shoppers states that they are interested in buying the second-hand apparel.

18 to 24 was the age group where more customers are likely to use the resale websites.36% of the shoppers in this age group used resale websites or intend to use them.

More women than men in the United States use online resale sites in 2021

In US, 18 percent of female shoppers used online resale websites such as Poshmark and thredUP. Only 11 percent of male customers state that they have consumer experiences with online resale websites.

Lower price is most appealing reason for U.S. users to buy used clothes

Among online fashion re-sale users, 50% of the shoppers indicate that the lower prices are the mainly reason to buy used-clothing from Poshmark, Thredup, The RealReal, etc. And 17% of them shop at online re-sale stores because it was more sustainable. (statista)

The Future Of Apparel Industry

About one-third of U.S. consumers shopped for apparels via Snapchat

Virtual try-on allows customers use their phones to get an idea of what apparel or accessories might look like on them. And Snapchat is one of the platforms to give customers the option of a virtual dressing room. According to a Statista survey, there is around one-third of U.S. shoppers have already shopped for apparel and fashion items via Snapchat.

By 2028, virtual dressing room Market is estimated to grow to over 12 billion U.S. dollars

According to a recent survey conducted among luxury shoppers in UK, 23 percent of UK luxury shoppers aged between 18 and 24 stated that a virtual dressing room influence them to make an online purchase.

Global virtual fitting room market size is growing. According to estimates, the global market is further forecast to grow to over 12 billion U.S. dollars by 2028.

By 2030, fashion companies are expected to invest 3.0 – 3.5% of their revenues in technology

Looking ahead, the impact of technology on people’s lives may accelerate. Fashion companies correspondingly invest more on metaverse reality check, hyperpersonalization, connected stores, end-to-end upgrade, and traceability first. In 2021, fashion companies invested 1.6-1.8% of their revenues in technology. By 2030, that figure is expected to be 3.0 – 3.5%.

The virtual fashion market is estimated to worth more than $50 billion by 2030

It’s stated that the Metaverse will iterate further by placing everyone inside an ‘embodied’, or ‘virtual’ or ‘3D’ version of the internet and on a nearly unending basis. In the coming future, virtual fashion shows are on the way. According to Morgan Stanley, digital demand for fashion and luxury brands is expected to have a high growth rate and result in extra sales that could reach $50 billion by 2030.


In the Post-Pandemic world, people may go back to shop in store. The ecommerce apparel market share is expected to drop in the coming years.

But with the development of fashion technology, the virtual dressing room and virtual try-on feature for apparel ecommerce stores will increase the shoppers’ motivation to shop online, and the spending on virtual fashion assets will get a big boost as well. Just wait and see!

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