Understanding your customers is an essential part of running a successful eCommerce business. Knowing who they are, what they want, and how they shop can help you create a better customer experience, drive more sales, and increase customer loyalty. Here is how to get to know your customers and how this can help you increase eCommerce sales.
Unique Ways To Know Your Customers Better
You should have a good understanding of who your target audience is and what kind of products or services they are looking for.
1. Analyze Users’ Behaviors From Your Website
Taking a look at the data you have on your website can tell you a lot about who your customers are. Ask yourself where is the majority of your traffic coming from? Are there certain pages that get more engagement than others? All of this information can help you better understand who your customers are, what they’re looking for, and how to engage with them.
You can find the details via Google Analytics actually and I think all of you have already set it up. For example, go to “Report” >”User” > “Demographics overview”, you’re able to find out the users’ countries and cities, their gender, their age ranges, etc. You know more about your website visitors’ personas, then you get more chance to improve the conversion rate and get them to buy.
Let’s say most of your visitors are male. It’s a good idea to redesign your website with masculine style.
The other example is: you can also check which pages are most viewed by your users. Analyze the data and try to optimize the content with better product description, insert the internal links to other pages of your website, or manually set up “Frequently Bought Together” to recommend other related products.
So just dive into Google Analytics and it’s a very helpful tool for digital marketing. All I am going to say is: by checking and analyzing the website data, it truly helps to optimize your website to reduce bounce rate and improve the conversion rate!
2. Customer Interviews
Nothing beats having a face-to-face conversation with customers. Customer interviews can be incredibly valuable for gathering feedback, understanding customer needs and expectations, and getting to know customers better. Invite customers to share their experiences with you and be sure to listen carefully to what they have to say.
3. Pay Attention To The Comments/Feedbacks
Checking comments or customer service feedbacks is a great way to get insight into customer behavior and preferences. Look at the conversations that your customers are having on email, Facebook, Instagram, YouTube, reddit, forum and even your own websites. Read comments and reviews, and pay attention to the types of topics that they’re discussing. This will give you an idea of what they value, what they’re looking for in products, and what they would like to see improved.
Sort out the feedbacks, comments and reviews from time to time. Try to satisfy your customers as much as possible. If you are hesitating for something, please let your customers to make the decision by posting a vote in social media.
4. Analyze Competitors’ Customers
I am sure that you know who are your competitors. If you don’t, just Google the related keywords of your products or services and you will find out lots of websites. Click into those sites to check if they have similar business. Then you will know who are your competitors.
It’s reasonable to consider that your competitors and you share some same customers. But how? Below I list some tips:
- Click to check competitors’ websites or selling platforms and pay attentions to the contents. After they analyze their users and visitors, they will absolutely make the content strategy according to the report. You should check their blog posts, their new products or new services, and also the flagship product, the sequence in their best-selling page(you’ll know what’s their best-selling products). You will then know more about the users of your competitors and their preferences!
- Subscribe your competitors’ newsletters and follow their social media. You will find some hints from their email marketing contents and what they post in Facebook, Instagram, YouTube, etc. And also check users’ comments carefully and you will know more about what customers care about. To know more about the users, you can click into their account to see who they are, what they like, and what they post/share.
- Use some tools like SimilarWeb, SEMrush, Ahrefs, Moz to collect competitor information. You will be able to find out what keywords or topics the users are searching, the traffic distribution by Country, and analyze shopper Behavior,etc.
5. Surveys
Surveys are a great way to get to know your customers better. You can use surveys to find out what people like and don’t like about your products or services, their buying habits, and what they would like to see improved.
How to Meet Customer Needs And Get Sales
Above we tell some tips to gain valuable insights into customer preferences and now you know what your customers are looking for and what they care about. Now let’s see what we can do to increase customer retention and loyalty.
1. Optimize Your Products – Understand the features of your products and how they meet customer needs. This includes the quality of the products, the pricing, and what makes them different from competitors. Accept the helpful feedback from users and update your product for a better user experience.
2. Offer Variety – Customers love variety. If you offer a wide range of products or services that cater to different customer needs, you will have more success with customers.
3. Personalized Shopping Experiences – Customers appreciate personalized shopping experiences that cater to their individual needs. This can include things like customized product recommendations, tailored discounts, and even a personalized message when they purchase something. For example, as we point out in Part 1, you will have a lot to do for better customer journey when you know which pages are most viewed.
4. Develop Quality Customer Service – Quality customer service is essential to any successful eCommerce business. Customers expect quick responses to their questions, helpful advice when needed, and a pleasant overall shopping experience.
5. Stay Up-to-Date with Technology – Customers appreciate businesses that embrace technology and make use of the latest tools and trends to enhance their shopping experience. Staying up-to-date with the latest trends in eCommerce can give you a competitive edge in the market.
Conclusion.
Knowing your customers is a vital part of increasing eCommerce sales. By understanding who they are, what they’re looking for, and how to meet their needs, you can create a successful customer experience that will bring in more business. It is important to use the different types of customers as a guide to identifying the best approach to creating customer relationships. Additionally, it is essential to employ unique ways to know who are your customers so you can create strategies to reach them. With the right techniques in place, you can increase your eCommerce sales and provide an excellent customer experience.