Influencer marketing is one of the most inportant part when you try to get your brand noticed. The global influencer market is a $21 billion market as of January 2023 statistics against $16 billion in 2022. Traditional media like TV no longer dominate the advertising market. The industry is growing very fast as advertisers flock to social media platforms like TikTok.
But how do advertisers get the best out of influencers and social media marketing? Well, they can use leading influencer marketplaces like Collabstr!
Collabstr Review And Why Should You Try This Influencer Marketing Tool?
Now check out our detailed review of Collabstr Influencer Marketplace and find the pros and cons of it. Then you can continue to consider if it’s worth a try.
What’s Collabstr?
Collabstr can be defined as an influencer platform for linking brands and advertisers to vetted influencers. The platform, which was established in 2016, aims to create powerful collaborations that offer value for money. Finding the right influencer has been a trial-and-error process for many brands. The platform saves brands time.
Collabstr also offers other benefits, such as secure payments made only when an influencer has delivered satisfactory content. Brands also get dedicated account managers for a small fee. Collabstr advertisers/brands can also view influencer analytics and analyze them before committing themselves. They can also track collaborations, the reach, and the engagement of active campaigns.
Influencers who wish to work with Collabstr must apply and offer details such as their expected pricing. This eliminates lengthy negotiation processes. Influencers can also engage directly with brands via a chatting tool. Every influencer must opt-in and undergo vetting to join Collabstr. This ensures brands have access to high-quality, established, and engaged creators only.
Features and Benefits of Collabstr
Collabstr has many features. The most notable include, but aren’t limited to;
- CRM (Customer relationship management) tools
- Campaign management tools
- Influencer relationship management
- Social media metrics
- Payment tracking
- Social media campaign analytics
- Content management tools
- Influencer discovery and tracking tools
- Campaign ROI (Return on Investment) tracking
Collabstr has many benefits. The most notable include;
1. Extensive Authentic List of Brands and Vetted Influencers
The latest 2023 statistics show that Collabstr has over 20,000 brands working with 50,000+ verified influencers on the platform. Most importantly, there are all kinds of brands and tried and tested influencers in every niche imaginable.
You can stick with your brand and still find the perfect influencer with followers that match your marketing campaign perfectly.
2. Trusted Real-time Data & Analytics
The Collabstr platform has many tools, as seen above. These tools give brands, and influencers access to real-time, accurate data and analytics. For instance, the no. of followers for respective influencers is up to date. Most importantly, it isn’t the only basis for selecting influencers.
Brands get comprehensive data reports and in-depth analytics that inform their choices. Examples of data and analytics available include the Instagram influencer performance, engagement rating, and etc.
3. Low Maintenance Influencer Platform with High Performing Vetted Influencers
Generally, influencer marketing campaigns involve tedious tasks like trying to find and manage influencers. Collabstr doesn’t need brands and advertisers to handle intense and tedious influencer marketing campaign tasks. The platform is designed to eliminate supervision without compromising on the outcome.
For instance, brands simply need to set guidelines and provide briefs to influencers. The rest is left to influencers to meet. Most importantly, since you are dealing with vetted influencers, you are assured they will deliver their end.
4. Usability and Great Support
Brands just need to sign up, search for influencers, purchase from them securely, and wait to receive quality content. Influencers need to sign-up and go through a vetting process. The platform is pretty straightforward and very easy to use. Support staff and help is also readily available.
Pricing and Payment Options
Searching for influencers is FREE. Also, Collabstr doesn’t charge subscription fees, contract fees, or other hidden fees. In regard to pricing, the platform has tools such as an influencer price calculator that you can use to find out how much different influencers will cost you. This calculator computes price based on factors like platform, category, and number of followers.
On payment options, Collabstr accepts all major payment options ranging from PayPal to Google Pay, Transfer Wise, Venmo, and Google Wallet. Payment methods generally depend on the user’s preferences.
User Experience Of Collabstr Platform
Collabstr’s interface can be described as modern, clean, and usable. The platform has an influencer, campaign, and results section. The campaigns section allows brands to create and manage marketing campaigns. The influencer section allows brands to discover and connect with preferred requesters, and the results section provides the performance information of campaigns.
The user experience can be described as good, considering trusted review sites like Trustpilot, which post verified reviews, rates Collabstr highly. Collabstr reviews on Trustpilot are overwhelmingly positive (4.7/5) and indicative of a great customer experience.
Pros and Cons of Collabstr
Main Pros of Collabstr
1. The platform is usable/easy to use
2. Collabstr is a great influencer marketplace for connecting brands with vetted influencers
3. The platform also has a wide variety of useful features, like the Instagram Engagement Rate Calculator, influencer price calculator, etc.
4. Collabstr also stands out for offering great customer support.
Main Cons of Collabstr
1. Collabstr may have complex features that are challenging for beginners on the platform
2. The platform can be costly for businesses operating in highly competitive or rare niches as well as those looking to reach a wider audience.
Collabstr Alternatives 2023
If you are wondering what other influencer marketplaces or platforms there are that rival or are better than Collabstr, here are some options to consider in 2023;
a. Upfluence
Upfluence has been in existence since 2013 and stands out for its massive influencer database, integrations with top eCommerce platforms (like WooCommerce, Shopify, BigCommerce, and Adobe Commerce), powerful filter tools, organic influencer discover tools, great discounts, and end-to-end influencer management.
b. Modash
Modash is another highly-rated influencer marketplace established in 2018. The platform is specifically for Instagram, YouTube, and TikTok influencers and brands. The platform stands out for having millions of creators (200 million +) in every country globally. The platform also has superior filters and analytics.
c. Heepsy
Heepsy is another great Collabstr alternative that has been around since 2015. The influencer platform stands out for having over 8 million verified influencers, superior tracking, and analytics as well as in-depth influencer targeting. Heepsy stands out for TikTok, YouTube, Instagram, Facebook, Twitter, and Blog marketing.
Conclusion
Influencer marketing is currently the most popular marketing trend. However, you need great platforms like Collabstr to get the best out of influencers. From the above Collabstr review, the platform is undoubtedly a great influencer hiring platform with superior influencer marketing tools.
However, if you need to try out other Collabstr alternatives, we’ve suggested three which are great as Instagram influencer marketplaces and bound to work for other popular social media platforms today like TikTok, YouTube, Twitter, and more.