What exactly is keyword research, and why should we do it for our Shopify stores, BigCommerce stores, WooCommerce stores, Squarespace and so on? Keyword research is frequently associated with search engine optimization (SEO), but keywords are essential to all aspects of digital marketing.
We always want to get a high search volume and low competitive keywords in our pages, because they make it easier to get ranking in the search results.It is possible to conduct keyword research to determine what people are really searching for, the competitiveness of those keywords, and the best way to structure your marketing strategy to maximize organic search exposure, rankings, and traffic.
Keyword research is so essential. Now let’s talk about the helpful 7 keyword research tools that can help discover your audience’s search intents and get more traffic for your online stores.
KW Finder
The KWFinder is a pretty helpful and easy-to-use tool. I actually use it a lot when I need to find the users’ search query and choose the right words to use in my contents.
KWFinder does provide very useful functions: The option to search for keywords by domain, allowing you to quickly identify the keywords used by your competitors. You may find the monthly search volume of any keyword, as well as the trend, with this tool. You will receive a keyword difficulty score, which will assist in the discovery of less competitive keywords.
With the help of KWFinder, discovering low-difficulty keywords is rather straightforward. Their search data, which includes search volume and KD (keyword difficulty), outperforms that of the vast majority of other premium tools on the market.
Google Search Console
Google’s SEO tools are one of the best keyword research tool free to use; all you need is a Google account to do so. Analytics keeps track of the demographics of website users, while Search Console identifies keywords that are relevant to your website’s content.
So what can we do the keyword researches with Google Search Console? Though this tool will not give you any data of the search volume or the competitive score, it does show the keywords that drive the traffic to your websites.
Now we can go deep into the Performance report of Google Search Console. Find out the keywords in relatively low average positions(#6-#20), and then optimize the keywords or topics in your pages. I am sure your pages will get higher ranks as hard work always pays off.
By the way, you can also try to combine your Google Search Console and Google Analytics accounts to get in-depth data of the keywords.
Semrush
Semrush is not just a keyword research tool for your online store, it’s an all in one seo tool including in-depth keyword planner, link-building manager, content marketing optimizer and also the site audit feature, allowing you to create fascinating contents and grow your audiences.
We can use SEMrush to analyze any domain’s profile, inlucluding Authority Score, Organic Search Traffic, Backlinks, etc. This indicates that not only you can check your own store’s profile, but also your competitors.
Get inside the search volume, Keyword Difficulty and the SERP Features of the keywords with it’s keyword research tool.
Check all of the backlinks they build and find your own opportunities.
From determining which topics to concentrate on to identifying relevant keywords that are simpler to rank for, Semrush is one of the important ecommerce marketing tools that provides you with all of the information you need to propel your website to the top of Google’s results page in record time. It provides a free trial period of 14 days, you can now sign up and give it a shot!
Keywords Everywhere
Keywords Everywhere is a plugin for browsers such as Google Chrome and Mozilla Firefox. It’s very easy to use and save you a lot of time when you want to see an opportunity keyword’s datas.
When you enter a keyword in the search engine, you will be able to see “Related Keywords”, “People Also Search For”, and “Trending Keywords” of this search intent in the SERP page.
It also shows the traffic datas of search result pages. In this way, you don’t have to spend time on copying data from one website to other keyword tools.
Moz
What makes Moz Keyword Explorer stand out is it’s large database. You can access prenty of quality vetted keywords, and finding high-impact suggestions is easier with this tool. Actually I don’t use Moz personally but most of my friends in the seo commutity love it.
It may be a good choice for SEO Newbies with it’s keyword tool. But honestly to say, the backlink tool set is not as robust as SEMrush. The backlink database of MOZ is limited. For example, In some cases older links resurfaced as new. So if you’re looking for an all-in-one seo tool for your Shopify store or online website, maybe Moz is not the best one.
Soovie
Soovle is a free keyword research tool that gathers information from 10 search engines and displays the results. It is fully customisable and provides a quick and efficient method for discovering keywords from the most popular search engines on the internet. Users have the option of selecting which search engine to use for keyword research.
It is well-known for being extremely user-friendly. But if you compare Soovle’s design and search engine to other robust keyword research tools, you’ll notice that they’re pretty old. Aside from keyword suggestions, there is no associated statistics, such as search volume, keyword difficulty, or expected organic traffic, on the page. But anyway, it is worth a shot!
Answer the Public
Answer The Public is an excellent keyword research tool that may help you find a wealth of hidden keywords in any topic you select. It is a freemium program that may help you find keywords and ideas for articles for your website or blog. It uses Google and Bing searches to find information and displays a data visualization.
This tool facilitates keyword research and generating fresh subject ideas. It offers a data visualization format that is both distinctive and easy to use. You may export your keyword data fast and simply using the CSV format.
However, there is no information on keyword search volume and no keyword statistics available (such as competition, CPC, keyword difficulty etc). You need to rely on other tools such as Semrush, KWFinder, and others to obtain monthly searches.
Conclusion
I hope you enjoyed reading this list of the best SEO tools for ecommerce, providing keyword research information. It is so important to gather information that can help you build your business online; keyword research is essential. It is possible to conduct keyword research to find out what phrases people are searching for.