Since the launch of ChatGPT in November 2022, one of the biggest concerns has been AI’s usefulness in doing SEO. ChatGPT has many use cases, and content creation has been one of the most popular today. Below is a detailed discussion of how ChatGPT can be used in SEO.
How ChatGPT Can Be Used In SEO?
1. Keyword Research
Keyword research is key to SEO. Before website owners create content for their sites, they must conduct keyword research. Before ChatGPT, keyword research was a tedious process involving multiple keyword research software and long hours of analysis.
With ChatGPT, keyword research is as easy as a simple text query. You can prompt ChatGPT to give you the best keywords in your niche, related keywords, and sort such keywords based on factors like relevance or search intent.
For example, I can prompt ChatGPT to find keywords for Potty Training dogs and then classify those keywords list in groups.
2. Generate Content Topics
AI can also be used to generate topics based on keyword research. Suppose your keyword research yields the best keywords for your niche and provides related keywords, you can prompt ChatGPT to go further and suggest the best topics based on those keywords. SEO is highly dependent on content topics. In fact, the topics you select are the keys that will show up on Google SERPs.
For people to be curious and click on your website on Google search, you need catchy contents. Luckily, you can prompt ChatGPT to suggest the best topics based on any parameter imaginable, including catchy topics, listicle topics, viral topics, name it!
For example, you can prompt ChatGPT to generate a list of 10 topics related to Potty Training dogs:
3. Create Outlines for Articles
There’s more! ChatGPT can go much further and create topic outlines. Creating content can be a challenge. ChatGPT eliminates things like mind block, making it easy to tackle a topic. You can prompt ChatGPT to create outlines as detailed or as long as you want about a topic. You simply need to use the right prompt.
If you have specifics you’d like in the content, you just need to add them in the prompt. Now just choose one of the topics and “tell” ChatGPT to write a article outline for you.
4. Generate Meta Titles
Content such as blog posts are important for SEO. They show Google and other search engines that your website has relevant content. However, you must create meta titles that go with the content to “tell” Google what your website page is about and what your main keywords are. There are certain requirements for meta titles.
For instance, meta titles should be 50 to 60 characters long (including spaces). Anything longer than this won’t be displayed appropriately. The meta title also needs to have the most important keyword/s in it. In many cases, it’s a challenge trying to come up with a meta title that meets this requirement. However, if you use ChatGPT, you just need to specify your content topic and main keyword and ask for meta title suggestions.
5. Generate Meta Descriptions
When you search on Google, the search results pages (SERPs) display a meta title and a short description of your content. As a result, you need a meta title and meta description that meets the recommended requirements. For instance, meta descriptions shouldn’t be longer than 160 characters (including spaces) otherwise, the entire meta description won’t show up on Google search results.
The description also needs to contain the main keywords and cover what the content is about. After creating a meta title, you can prompt ChatGPT to generate a meta description as well.
6. Rewrite Outreach Emails
SEO goes beyond writing optimized content and including the best meta titles and meta descriptions possible. Besides content marketing, you need to consider other SEO strategies like link building, which involves having links to your site on other sites. Link building involves a lot of outreach.
You need to contact other website owners to get opportunities for having your links on other sites. ChatGPT can help you write and rewrite outreach emails to ensure they are unique and have the best chances of being opened and receiving a positive response.
7. Create Content for Quora, Reddit, and Social Media
There are SEO benefits of participating in active social platforms like Reddit, Quora and major social media channels like Instagram, Twitter, Facebook, TikTok, and YouTube. ChatGPT can generate content ideas for each of these platforms.
If you need to answer common questions in your niche, you can prompt ChatGPT to create content for Reddit and Quora. If you wish to build a social media following, you can use Chat GPT to create YouTube video scripts, TikTok marketing ideas, Instagram marketing ideas, and more.
8. Write the reply for HARO
Help a Reporter Out, or HARO is a digital platform for bloggers and journalists to post content related to topics they are covering. In exchange for providing opinions or studies that enhance content, contributors get links back to original sources.
HARO is a source of quality backlinks and should be part of your link-building strategy. However, coming up with content can be a challenge. ChatGPT can help make the process faster and easier by creating answers to queries sent periodically by HARO.
Conclusion: ChatGPT for SEO
ChatGPT is barely a year old but has countless use cases. The above information highlights the best AI for SEO examples. AI can help SEO in many ways, including generating content ideas and actual content. However, you must ensure the content generated is useful. Otherwise, Google might just flag the content as spam meant simply for ranking and not adding value.
FAQs About ChatGPT and AI for SEO
1. Can Google Detect AI-generated Contents?
Yes! Google has sophisticated programs for detecting all kinds of content that violates their content guidelines. Considering Google has been using AI for years, it is highly possible that they can automatically detect and flag AI-generated content like they do with plagiarized content.
2. Will Google Consider AI-generated Content to be Spam?
Yes. Google has been on record stating that AI-generated content can be considered spam if it is generated solely for manipulating search ranking. Such efforts are against Google’s spam policies.
Google warns against using automated paraphrasing, synonymizing and obfuscation techniques to generate content. What’s more, they are against low quality content that is automatically generated and makes no sense. You must therefore be exceedingly careful when using AI tools like ChatGPT when creating content for ranking purposes
3. Should I Use the AI to Create Blog Post? Is ChatGPT Bad for SEO?
It depends. AI can be used for generating ideas, however, if you use AI to write a blog post, you risk your content being flagged. It is better to generate ideas and then hire a writer to compile and write the blogpost to give it a human touch and ensure it offers value. Most importantly, AI generated content should never be posted without being reviewed by “human eyes”.