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Gohighlevel Review: Features, Pricing, and Is It Worth It?

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Gohighlevel Review

If you run a digital marketing agency or other online business that involves acquiring customers and engaging them, you’ll notice the challenges of trying different tools, software, and platforms as you try to track leads, manage them, launch campaigns, manage customer interactions, etc. Gohighlevel solves this problem. It’s an all-in-one platform for capturing, nurturing, and closing leads. 

Honest Gohighlevel Review 

Is Gohighlevel really that good? We’ve covered everything, including the good and bad. Let’s begin with a definition.

What is Gohighlevel?

Gohighlevel can be described as an all-in-one CRM and marketing platform specially made for digital marketing and other types of online businesses (of all sizes) that acquire and engage clients. The platform handles the work of multiple tools all from one dashboard, eliminating the need to use multiple tools/software to run your business successfully. 

Gohighlevel can help you get leads, manage them, launch marketing campaigns, interact with customers, and more!

What is Gohighlevel

Gohighlevel Features

Gohighlevel has many features, the most notable include;

1. Marketing and Automation Capabilities

Gohighlevel is an all-in-one marketing & sales platform designed to capture, nurture, and close leads.

Gohighlevel Features

Capturing leads is made easier by the landing pages, forms, surveys, an inbound phone system, and calendars all inbuilt into the system. 

Nurturing leads is possible thanks to automated messaging capabilities like automated voicemail, SMS, emails, forced calls, FB messenger, and more.

Closing leads is possible thanks to built-in tools for collecting payments, tracking analysis, and scheduling appointments. 

2. GoHighLevel Snapshots

This is another impressive Gohighlevel feature. If you are tired of recreating accounts, you can simply use Gohighlevel snapshots to duplicate and import data from another account inside your new account.

3. CRM and Client Management

Once you capture clients, you nurture them using follow-up campaigns, two-way communication, fully automated booking (with automated nurturing conversations powered by AI). 

Gohighlevel CRM

Gohighlevel also has features for creating membership areas ideal for offering free and paid products (like courses). It’s also possible to manage workflows and pipelines as well as collect customer payments.  

4. Website and Landing Page Creation

Yes! Gohighlevel has a landing page and site creation tool. You don’t need a separate website builder to create a great site or landing page.

5. Reputation Management

There’s more! It’s possible to automatically and manually ask for reviews from customers via SMS or email. What’s more, you can customise review request messages, dispute low Google reviews, check on disputed review status, and more. 

6. Analytics and Reporting

Gohighlevel also comes with a variety of reporting and analytics tools to help you understand your leads better and ways of converting them.

7. Customer Support

The platform also has superior customer support (award-winning support) that allows you to import previous marketing tools with a single click, enjoy multi-channel support with email, phone, and live chat. Most importantly, support is 24/7, and there are training resources to guide you.

Pros and Cons

Like other all-in-one CRM platforms, Gohighlevel has pros and cons. The most notable include;

Main Pros

  • All-in-one platform offering everything required to run a successful agency
  • Free to try. Use for 14-days risk-free before committing to pay
  • High number of positive Gohighlevel reviews on trusted review sites like Trustpilot that post verifiable reviews only
  • Highly automated AI-powered platform. Eliminates many technical tasks required to run an online business without losing the nurturing aspect of humans.
  • White label platform: You can create your own customised app with your own branding and sell access at a fee of your liking to generate more income.
  • Access to other successful marketers to increase your chances of success.

Main Cons

  • Starter price is $97 monthly, which is a bit costly for some people
  • Some people feel the 14-day free trial isn’t enough to adequately test an all-in-one CRM platform.

Ratings: User satisfaction and reviews 

As mentioned, Gohighlevel is highly rated on Trustpilot at 4.9/5 stars after over 1,150 reviews. 95% of all people who have rated Gohighlevel on Trustpilot love everything about the platform. The Google Reviews are equally stellar at 4.8/5 stars after over 900 reviews. 

Gohighlevel Trustpilot ratings
Gohighlevel Google Reviews

Gohighlevel Pricing: Is It Worth It?

Gohighlevel has two plans for your choice:

Starter: $97 USD Per Month

Unlimited: $297 USD Per Month

As the price is quite high and it starts at $97 USD Per Month with it’s basic plan, is It Worth the price? Considering verifiable reviews are overwhelmingly positive, and you get a 14-day FREE trial, it doesn’t hurt to try Gohighlevel and see if it works for you. 

Gohighlevel Pricing

Gohighlevel Alternatives 

Obviously, Gohighlevel isn’t the only all-in-one CRM platform out there today. Assuming you want an alternative, what options are there?

1. Gohighlevel vs Clickfunnels 

While Gohighlevel is an all-in-one CRM and marketing platform, Clickfunnels is a sales funnel builder focused on the customer journey. Clickfunnels helps you build profitable sales funnels and boost conversions of the leads you get. Gohighlevel does the same thing but is highly tailored for digital agencies. 

If you have a digital agency, Gohighlevel will be a better bet for building a successful business model. Otherwise, Clickfunnels can work for other online businesses that involve selling physical products, services, memberships, information products, etc. Checkout our in-depth Clickfunnels review.

2. Gohighlevel vs HubSpot 

If you want a platform offering vast marketing automation capabilities like social media management, content management, and analytics, you can check out HubSpot. Gohighlevel is tailored for specific marketing automation like lead generation, email marketing, landing page designs, and automated processes.

3. Gohighlevel vs Activecampaign 

The choice between Gohighlevel and ActiveCampaign is dependent on the unique needs of your business and preferences. While Gohighlevel focuses on the needs of marketing agencies, ActiveCampaign offers broader marketing automation for a variety of businesses of varying sizes. The decision between the two should also be aided by technical expertise, desired features, and budget.


There you go! We’ve covered all there is to know about gohighlevel, from the features to benefits and alternatives. If you wish to run a digital marketing agency, Gohighlevel is your preferred platform. While you can do more, including creating gohighlevel courses, the platform is best suited for digital marketing agency owners who want an all-in-one tool that handles everything.

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